Don't wait for recovery, lead the recovery
"We have money right now, we're just not spending any of it." (something I heard from a potential client of mine in the last few months)
A VP I was speaking to at a large manufacturer said a mistake their organization made in 2001 was to not invest capital in the future, and they're still recovering from that.
A client of mine I spoke to last week said a company he used to work for cut back spending in R & D about 10 years ago and never recovered from decision.
Mark Perry says recovery is on its way:
But I hope that if people hear this news, that they're not just waiting for it to happen. Recovery requires action, which won't happen in the form of a handout. And there's no better time to take action than during a down economy.
Get back to work.
